How AI assistants choose which businesses to recommend
Your customers now ask AI assistants who to call. Each guide explains, in plain English, how one assistant finds businesses and decides who to name, using only what the company behind it has published. Every claim links to its source.
- ChatGPTHow ChatGPT decides which local businesses to recommendWhat OpenAI says about how ChatGPT searches for local businesses, which crawler decides whether your site can be cited, and what that means for a local business.Read the guide →
- PerplexityHow Perplexity chooses which businesses and websites to citeWhat Perplexity says about how it finds and cites sources, which crawler surfaces your website, and what its source labels mean.Read the guide →
- Google AI OverviewsHow Google AI Overviews and AI Mode pick the businesses they showWhat Google says it takes to appear in AI Overviews and AI Mode, and how its local results rank businesses.Read the guide →
- GeminiHow Gemini finds and recommends local businessesWhat Google says Gemini uses to find places and businesses, and what the Google-Extended setting does and doesn't control.Read the guide →
- ClaudeHow Claude searches the web for businessesWhat Anthropic says about the crawlers behind Claude's web search, and how a website can be included or left out of Claude's answers.Read the guide →
- Microsoft CopilotHow Microsoft Copilot chooses the pages it citesWhat Bing's Webmaster Guidelines say about how Copilot finds, selects and cites web pages, and what reduces a site's chances.Read the guide →
Sources last checked 23 October 2026.
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